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... I asked Alan to assist with market development of a new technology product. He led us to a new marketplace and secured a contract with a major pharmaceutical group ...
Graeme S. (Chief Executive)

Company: Metro
Industry Sector: Manufacturing
Size: £15m
Type of Assignment: Business Recovery


Metro manufactured Stoplock brand car security devices which it supplied to the Motor Accessories trade, notably Halfords. The Stoplock brand had been purchased from its founders by an MBI team supported by several Private Equity providers and Clearing Banks. A negative demonstration of the product on a TV programme had slashed sales volumes.


Redirected the worldwide sales and distribution channels. Re-focused marketing expenditure and launched new products into Halfords and the motor trade. This maintained and enhanced stock pressure, consumer off-take take and our relationship with the trade at a time of serious uncertainty for the company.


The Chairman and Alan worked closely together to stabilise the business for 21 months prior to its disposal to a major public company.

Alan took over Global sales and marketing when the Private Equity Owners asked me to rescue a failing investment. With his help we disposed of unwanted assets, creating a profitable unit which was sold on to a public company, minimising our exposure to further losses.
George W. (Executive Chairman - Metro)

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